Wednesday, 7 May 2014

Fifa 14 case study.

FIFA 14
General:
It was released on the 15th November 2013 and FIFA 14 sold 28,088 on all formats to get to number one. FIFA 14 was developed by EA Canada and published by EA (electronic arts). It was released on a vary of platforms e.g. Android, IOS, windows phone 8, PS2, PS3, PS4, WII, X box and Microsoft windows.



The ‘we are FIFA 14” journey continues online with the FIFA 14 world tour, a website taking the form of an interactive 3D map. The “we are FIFA 14” depicts an armada of football fun, led by the one and only Messi. The trailer gives us the impression that Messi is playing the pied piper of FIFA, pulling a set of enormous TV screens suspended by parachutes behind him and attracting gamers of all sorts of shapes and sizes. 

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